Launch films for property developers — Dubai · Riyadh · Mumbai
YOUR TOWER,
BEFORE IT EXISTS.
Dubai launches dozens of projects a month. Buyers see a handful — and the ones they see are the ones that sell. We make launch films the city can't scroll past: cinematic FOOH and CGI spectacles of your actual project, on real footage of its real location, in ten working days.
600M+ views · 25+ Hollywood productions · Official IPL franchise work
We reply within two hours.
The work, explained
WHAT WE ACTUALLY MAKE.
Three formats, one job: putting your project on every phone in the city.
A cinematic, larger-than-life version of your tower — or your brand — composited onto real drone and street footage of its real location. The Marina. Sheikh Zayed Road. Downtown. The format looks impossible, which is exactly why people share it: this is the genre of film that earns millions of organic views and gets forwarded through broker WhatsApp groups without a dirham of media spend.
Your project, finished and alive, before ground is broken. Full CGI and VFX cinema — the tower rising from the skyline, interiors in golden hour, the world your buyers are purchasing — built with the same pipeline discipline used on Hollywood productions. Where competitors show renders, you show a film.
Directed, film-grade launch and brand films through our AI pipeline — the project story, the masterplan, the developer's name itself, told as cinema. Days, not months. Every frame directed; nothing generic ever ships.
Every film is made on real footage of real locations, passed through one director's standard, and delivered in every aspect ratio your channels need.
More films and live results: All work → · Instagram →
The economics of a launch
Attention is the asset.
A launch has one window. In that window, visibility behaves like velocity: the project people are sharing is the project brokers are pitching, and the project brokers are pitching is the project that moves. The marketing spend was never the risk — silence was.
We've put 600 million views on screens. Now we point that at towers.
Commissions
Three ways to be the launch people remember.
How the pricing works: one film is 45,000. Six films across a launch are 85,000. A year-round film supply starts at 25,000 a month. The more you commission, the less each film costs — the standard never changes.
Launch Spectacle
One film. One project. Impossible to miss.
45,000 · delivered in ten working days
You get:
- 1 hero FOOH or CGI spectacle film of your actual project — your tower, full cinema, on real footage of its real location (20–40 seconds)
- 3 cutdowns of that film, sized for Reels, broker WhatsApp, and paid ads (9:16 · 1:1 · 16:9)
- Concept + one finished test shot for your approval by Day 5 — production proceeds only when you approve
Launch Visibility Package
Six films across your launch window.
85,000 · staged over 4–6 weeks
You get:
- 1 hero FOOH/CGI Spectacle of the project
- 1 CGI teaser film (pre-launch) + 1 CGI reveal film (launch day)
- 3 supporting CGI/AI films — the tower rising, amenities and residences, the finished world your buyers are purchasing
- Cutdowns of every film in every ratio + a release calendar mapped to your launch plan
Developer Visibility Partnership
For developers who launch all year.
from 25,000 / month
You get, every month:
- 2 FOOH or CGI films of your active projects
- Cutdowns of both films in every ratio — Reels, broker WhatsApp, paid ads, sales-gallery screens
- Launch-window surges: extra films staged around each launch, priced inside the partnership
- Priority production calendar
Every price includes everything — the idea, the direction, the production, the revisions. One number. Nothing added later.
Brand IP
CAMPAIGNS END. CHARACTERS DON'T.
The most valuable brands in the world aren't remembered for their ads — they're remembered for the characters they own. A campaign earns attention once and expires. A character earns it every week, forever, and belongs to you.
The Character Programme designs an original animated character for your brand — built for your market, your audience, your tone — and produces a continuous stream of films starring it: project launches, market moments, festive films. Buyers start following the character. The character keeps selling the brand. Over time, it becomes what almost no developer owns: intellectual property with an audience attached.
The Character Programme
from 40,000 / month · six-month minimum
- Original character design and world: look, voice, personality — owned by you, in perpetuity
- 4 character films per month across your projects and the market's calendar
- A character bible so the IP stays consistent as it grows
- Every film directed to the same cinematic standard as everything else we make
One developer per market. The character only works if it's yours alone.
The concept comes first.
Every commission begins with a directed concept — narrative, boards, style frames, and one finished test shot — within five days. Production proceeds only on your approval. If the concept isn't right, you owe nothing beyond the engagement fee.
We can offer this because of how rarely it's needed.
The director
Deb has worked inside the Hollywood VFX pipeline on more than twenty-five productions — including Spider-Man: No Way Home and The Electric State — and generated more than 600 million organic views on his own page.
Every frame leaving this studio passes one director's standard. The Studio accepts a limited number of commissions each month.
How it runs
If your launch is inside 90 days, the calendar matters now.
A thirty-minute call about your project and its window.
Directed concept and finished test shot, for your approval.
Director's cut.
Delivery, with a rollout plan for brokers and social.
Questions
What does it cost?
Launch Spectacles are 45,000. The six-film Launch Visibility Package is 85,000. Visibility Partnerships begin at 25,000 per month. Every price includes concept, creative direction, production, and revisions — there are no add-ons.
Ten days — how?
An AI-augmented pipeline run with Hollywood production discipline. The craft is in the direction; the speed is in the system. Launch windows don't wait, so neither do we.
Is this AI-generated content?
AI is part of the pipeline, never the author. Every frame passes through human direction, judgment, and cinematic craft. Directed, not generated.
We haven't broken ground yet. Can you film a tower that doesn't exist?
That's precisely the point. We build your project, finished, into real footage of its real location — buyers see the destination while competitors are still showing renders.
Who owns the films?
You do. Full commercial rights, all platforms, in perpetuity — including broker distribution.
What exactly do we receive each month on a Partnership?
Two FOOH or CGI films of your active projects, plus cutdowns of both films in every ratio — delivered in 9:16, 1:1, and 16:9, with launch-window surges built around your calendar. You brief; we direct, produce, and deliver. Concept approval before production, every time.
How do the films actually reach people?
Three ways, by design. The films are built share-first — the spectacle format is what travels organically and through broker WhatsApp networks. They're built ad-ready — the same films run as your paid creative in every ratio. And they're built venue-ready — sales gallery screens, events, hoardings. One production, every channel. We deliver the films and the rollout plan; your media runs through your existing channels or agency.